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Creative Europe invests in actions that reinforce cultural diversity and respond to the needs and challenges of the cultural and creative sectors.
The main objectives of the programme are to
- safeguard, develop and promote European cultural and linguistic diversity and heritage
- increase the competitiveness and economic potential of the cultural and creative sectors, in particular the audiovisual sector
The novelties of the programme will contribute to the recovery of these sectors, reinforcing their efforts to become more inclusive, more digital and environmentally more sustainable.
The Creative Europe programme is divided in 3 strands:
- The Culture strand of the Creative Europe programme supports a wide range of cultural and creative sectors including among others, such as architecture,cultural heritage, design, literature and publishing, music, performing arts The Culture strand encourages cooperation and exchanges among cultural organisations and artists within Europe and beyond.
- The MEDIA strand of Creativ Europe programme supports the European film and audiovisual industries to develop, distribute and promote European works, taking into account today’s digital environment.
- The Cross Sectoral strand of the Creative Europe reinforces collaboration between different cultural and creative sectors (CCS) in order to help them address the common challenges they face and find innovative solutions. Its main priorities are:
- to support cross sectoral transnational policy cooperation, promoting the visibility of the programme and support the transferability of results
- to encourage innovative approaches to content creation, access, distribution, and promotion across CCS and with other sectors
- to support adjustments to the structural and technological changes faced by the news media
- to support the establishment and activities of the Creative Europe Desks
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